Tag Archives: patient relationship management

Consumer behavioral segmentation – the next frontier in population health stratification

In my previous blogs I have outlined the need for providers to develop customer relationship management and patient relationship management capabilities but a fundamental requirement for success is the ability to segment the consumer and patient. Currently, providers are focused on segmenting patients based on their predictive clinical risk. The challenge to only leveraging predictive […]
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Population health stratification – thinking beyond the standard clinical risk segments

In my previous blogs I have outlined the need for providers to develop customer relationship management and patient relationship management capabilities which includes understanding the consumer’s perspective on health and the healthcare system. Currently providers are focused on understanding an individual’s clinical risk profile but it is important to integrate an individual’s attitude and activation […]
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