Tag Archives: open enrollment

Taking a three-pronged approach to personalizing the consumer journey

The health care market is in the midst of transformative change. Demographic shifts and regulatory and societal changes are intensifying pressures on consumers and health systems alike. As consumers take on personal responsibility for their care while navigating a complex and dynamic market, businesses are challenged to differentiate themselves by delivering value, innovation and exceptional […]
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Consumer engagement program paves the way for stronger member satisfaction, lower costs

With the health care system continually evolving, today‚Äôs consumers are playing an increasing role in choosing, utilizing and evaluating their health insurance plans. Plans must move beyond focusing on member acquisition and toward building a seamless, comprehensive and personalized experience that spans the organization and meets the current and changing needs of their members. This […]
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