Tag Archives: digital health information

4 consumer demands driving digital marketing strategies

The internet and the methods with which we access it have changed consumerism in the U.S. Mobile devices, tablets and desktops now make it easier to research and purchase just about everything today, including health care. Consumers have more choices, greater accountability and an increasing volume of information to navigate. More and more, consumers are […]
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The Data Zeitgeist of 21st Century Medicine

I vividly recall entering the health care information technology industry in 2007 with a personal sense of excitement and enthusiasm. That entry was met by a skeptical, cynical and even rebellious din from my physician peers. Preparing my HIT presentations for health care audiences forced me to shine up my inner Teflon armor. I respected […]
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