Tag Archives: consumers

How to better reach consumers — even with a strapped budget

Health care marketing executives are in a difficult position. They are told they need to appeal to more consumers — without increasing their budget — to demonstrate a return on the invested budget dollars to the health system leadership. Here, we provide several tactics to demonstrate trackable ROI on marketing campaigns without blowing the budget. […]
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Why health care marketers should never target women 35–54 again

Q&A with Brown Parker & DeMarinis CEO, Jason Brown on how to hyper-personalize your marketing strategy For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic […]
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Consumer awareness, prioritized resources make or break preventive service use

Increased emphasis on prevention in health care is good policy, but it can’t become good practice unless the services get to the people who need them. In an earlier post, I shared statistics about how older adults are less likely to seek out prevention programs, programs which could have prevented 2 million premature deaths. That […]
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Consumer engagement program paves the way for stronger member satisfaction, lower costs

With the health care system continually evolving, today’s consumers are playing an increasing role in choosing, utilizing and evaluating their health insurance plans. Plans must move beyond focusing on member acquisition and toward building a seamless, comprehensive and personalized experience that spans the organization and meets the current and changing needs of their members. This […]
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