Tag Archives: consumer

Developing a consumer journey map? Don’t miss these 10 components.

Health plans have learned from the retail industry that providing a first-class consumer experience requires time, money and energy. It also requires an understanding of the existing consumer experience, as seen through the eyes of the consumer. That’s why it’s important for health plans to have a consumer journey map to capture the interactions between […]
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Four steps to creating engaging member communications

It’s no surprise that a vast majority of consumers feel overwhelmed by their health care — there is a lot to manage. From choosing the right plan and providers, to taking care of preventive screenings, managing conditions and making the right lifestyle choices. Health plans do their best to make the health care journey easier […]
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Driving the member experience with data

In the age of the empowered consumer, it’s no surprise that organizations with vast amounts of consumer data are also the most successful at influencing purchasing decisions. Data holds the key to anticipating, and subsequently delivering, what consumers are most likely to want or need — often before he/she even realizes that they want or […]
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Consumer-centric front office uses data and outreach to engage members

Under the Affordable Care Act, health plans have been striving for a business model that shifts away from an employer-centered approach to one that puts consumers at the center of their organization. At this point in time, the health care marketplace still lags behind other industries in this transition. While there isn’t a singular approach […]
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Consumer engagement program paves the way for stronger member satisfaction, lower costs

With the health care system continually evolving, today’s consumers are playing an increasing role in choosing, utilizing and evaluating their health insurance plans. Plans must move beyond focusing on member acquisition and toward building a seamless, comprehensive and personalized experience that spans the organization and meets the current and changing needs of their members. This […]
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