How to better reach consumers — even with a strapped budget

Health care marketing executives are in a difficult position. They are told they need to appeal to more consumers — without increasing their budget — to demonstrate a return on the invested budget dollars to the health system leadership. Here, we provide several tactics to demonstrate trackable ROI on marketing campaigns without blowing the budget. […]
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Where empathy meets innovation: Pilot program connects families with resources for special needs

I practice human-centered design. To me, that means using empathy to connect with people, understand their problems and help them solve them. I’m especially interested in the ways technology can connect people to the health care they need. One of the ways we’re doing that is with a pilot program called Family Compass. My team […]
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HEROForum19 panel: It’s all about community

At the HEROForum19 conference, I met with two health and benefits leaders to talk about culture of health and well-being at their respective companies. Our main topic was on the importance of community health in well-being programs as well as other issues, such as mental/emotional health and the role of loneliness. I was surprised to […]
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Smashing the Magic 8 Ball: 4 strategic uses for new AI systems

I’ve noticed over the last few years that among health care professionals, there’s a lot of discussion around artificial intelligence (AI): how it works, what it can do for the industry, and how to implement it strategically. It’s that last piece — figuring out the most effective way to start an AI initiative — that […]
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Complex, costly conditions: Having a care team is essential

Complex, costly conditions take an enormous toll on those who have them — and on their family members. The four condition categories — cancer, musculoskeletal issues, cardiac conditions and renal disease — account for $455 billion in annual health care spending.1 Not surprisingly, nearly nine out of 10 employers are concerned about costs related to […]
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Top blockchain engineer leads health care giants to alliances

Mike Jacobs is not just our in-house blockchain expert. He’s regularly sought out by conferences and publications as an industry expert on blockchain alliances in health care. For example, next week Mike will be speaking at Voice of Blockchain in Chicago. A couple weeks later, he’ll speak on a panel at the Blockchain Health Summit […]
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Why health care marketers should never target women 35–54 again

Q&A with Brown Parker & DeMarinis CEO, Jason Brown on how to hyper-personalize your marketing strategy For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic […]
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Spotlight on Caring: Kelly Z.

It’s humbling to think how a HouseCalls visit can make a big difference in a member’s health. It requires significant training and a practiced eye to evaluate a situation so that you can understand what may be really happening. In this example, our clinician Kelly’s thoughtful, highly responsive action helped mitigate what could have been […]
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How puppies and muffins improve health care technology

Do a quick search for “puppies vs. muffins.” You’ll see a grid image of Chihuahuas and blueberry muffins. Scan through each image, and you’ll notice you’re sometimes second guessing which is which. Our brains can immediately register the characteristics (tan color with dark spots). But because the images are so similar, it can be difficult […]
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Breaking down the new price transparency executive order

On June 24, 2019, the president issued an executive order on health care cost transparency. The overall aim was to “enhance the ability of patients to choose healthcare that is best for them.” Since the initial executive order, additional guidance has been released (CMS-1717-P) that requires hospitals to post their contracted rates with commercial payers […]
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