Category Archives: by Linda Hibbert

Brand ambassadors can improve the consumer experience

The health care market is in the midst of transformative change, making health care more complex than ever before. For most consumers, making sense of health care options can be overwhelming, whether it is aging consumers understanding changing Medicare options or consumers of all ages understanding new Exchange options. It’s important that health plans provide […]
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Cost-per-acquisition is a clear concern for payers

Since the enactment of the Affordable Care Act (ACA), health plans have had to go beyond typical consumer behavior data to assess the impact of consumerism on the industry. Retail and health care are converging, with consumerism the primary intersection. Organizations like the International Data Corporation encourage health plans to look to the retail industry […]
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