Category Archives: by Clay Heinz

Consumer-centric front office uses data and outreach to engage members

Under the Affordable Care Act, health plans have been striving for a business model that shifts away from an employer-centered approach to one that puts consumers at the center of their organization. At this point in time, the health care marketplace still lags behind other industries in this transition. While there isn’t a singular approach […]
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Consumer engagement program paves the way for stronger member satisfaction, lower costs

With the health care system continually evolving, today’s consumers are playing an increasing role in choosing, utilizing and evaluating their health insurance plans. Plans must move beyond focusing on member acquisition and toward building a seamless, comprehensive and personalized experience that spans the organization and meets the current and changing needs of their members. This […]
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