Author Archives: Optum

Why health care marketers should never target women 35–54 again

Q&A with Brown Parker & DeMarinis CEO, Jason Brown on how to hyper-personalize your marketing strategy For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic […]
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Spotlight on Caring: Kelly Z.

It’s humbling to think how a HouseCalls visit can make a big difference in a member’s health. It requires significant training and a practiced eye to evaluate a situation so that you can understand what may be really happening. In this example, our clinician Kelly’s thoughtful, highly responsive action helped mitigate what could have been […]
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How puppies and muffins improve health care technology

Do a quick search for “puppies vs. muffins.” You’ll see a grid image of Chihuahuas and blueberry muffins. Scan through each image, and you’ll notice you’re sometimes second guessing which is which. Our brains can immediately register the characteristics (tan color with dark spots). But because the images are so similar, it can be difficult […]
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Breaking down the new price transparency executive order

On June 24, 2019, the president issued an executive order on health care cost transparency. The overall aim was to “enhance the ability of patients to choose healthcare that is best for them.” Since the initial executive order, additional guidance has been released (CMS-1717-P) that requires hospitals to post their contracted rates with commercial payers […]
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Back to school: UnitedHealth Group invests millions in black colleges

A lot of students will have more classes to choose from when they go back to school each fall. UnitedHealth Group (UHG) is investing $8.25 million in data science programs at historically black colleges and universities over the next five years. Up to now, only two of the more than 100 historically black colleges and […]
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Dispelling vaccine myths: How to boost employee flu clinic participation

The 2017–2018 flu season was one of the longest in recent years. The Centers for Disease Control and Prevention (CDC) reported that cases of influenza-like illness were at the highest level since the 2009 flu pandemic. Flu cases were also above the national average for 19 weeks, from November through March.1 Despite these powerful statistics, […]
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Wake up and smell the inactivity: Help employees get moving

The newest edition of the Physical Activity Guidelines for Americans has been released. It’s full of vital information about: Different types of activity such as aerobic, muscle strengthening, bone strengthening, balance and flexibility The levels of intensity during physical activity It also has updates including: Evidence showing more health benefits to physical activity — including […]
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4 ways to advance tech innovation in health care

The biggest tech companies are increasingly taking on the challenge of health care innovation. But health care companies have a distinct advantage that Big Tech can’t match. The health care system is highly complex. And leaders in health care have decades of experience working with patients, doctors, hospitals, pharmacies, labs, insurance companies, government agencies, IT […]
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Starting small with SDOH data can lead to big outcomes

Jeff was a homeless, unemployed Medicaid recipient living in Arizona.* He suffered from chronic kidney disease, depression and a serious foot injury, and had frequent ER visits, hospital admissions and inpatient stays. His average monthly cost of care? $20,400. He is one person out of a population of millions — at first glance, you may […]
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Spotlight on Caring: Lisa T.

Member education is a vital part of each HouseCalls visit. We are deeply committed to enabling members to be more engaged with their health care providers and health care choices. That is why our clinicians are well equipped with educational resources, and encouraged to take the time needed to answer member questions. This is exactly […]
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