Author Archives: Optum

Spotlight on caring: Christy T.

The connection between our HouseCalls advanced practice clinicians and a member’s care team cannot be overemphasized. As our clinician Christy so aptly demonstrated in this example, we are an extension of that care team to identify and alert members as well as their care providers to clinical issues. In this member’s case, there was no […]
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Fingerstick vs. venipuncture: The cost-saving power of biometric screenings

Lowering health care costs remains a top priority for most employers today, and it’s not uncommon to find incentive programs encouraging employees to maintain health and lower risk factors. While gym memberships and smartwatch discounts are great techniques to engage employees in their health, as I recently discussed in our webinar, Biometrics Value Story: Attitude, Preferences, […]
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What chief marketing officers should be thinking about for 2020

As part of our series with marketing expert Jason Brown, CEO of BPD Advertising, a partner organization of the Optum Consumer Acquisition Services solution, we sat down to discuss how consumerism is changing marketing practices and what health system chief marketing officers (CMOs) should be thinking about as they prepare their 2020 marketing plans. What […]
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Managing complex, costly conditions with Centers of Excellence

Today, four condition categories — cancer, musculoskeletal, cardiology and kidney — drive a quarter of all health care spending, accounting for $455 billion annually.1 A large majority of employers (87%) are concerned with costs related to these conditions.2 Likewise, these conditions are overwhelming for individuals and their families. They don’t understand what their insurance covers […]
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Spotlight on Caring: David R.

In addition to rigorous training to prepare our HouseCalls advanced practice clinicians, we also equip them with powerful screening tools. These tools, like the QuantaFlo™ system noted in this example, amplify each clinician’s ability to assess a member’s well-being from the comfort and ease of their home.   When the member reported having leg pain, our […]
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How to better reach consumers — even with a strapped budget

Health care marketing executives are in a difficult position. They are told they need to appeal to more consumers — without increasing their budget — to demonstrate a return on the invested budget dollars to the health system leadership. Here, we provide several tactics to demonstrate trackable ROI on marketing campaigns without blowing the budget. […]
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Where empathy meets innovation: Pilot program connects families with resources for special needs

I practice human-centered design. To me, that means using empathy to connect with people, understand their problems and help them solve them. I’m especially interested in the ways technology can connect people to the health care they need. One of the ways we’re doing that is with a pilot program called Family Compass. My team […]
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HEROForum19 panel: It’s all about community

At the HEROForum19 conference, I met with two health and benefits leaders to talk about culture of health and well-being at their respective companies. Our main topic was on the importance of community health in well-being programs as well as other issues, such as mental/emotional health and the role of loneliness. I was surprised to […]
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Smashing the Magic 8 Ball: 4 strategic uses for new AI systems

I’ve noticed over the last few years that among health care professionals, there’s a lot of discussion around artificial intelligence (AI): how it works, what it can do for the industry, and how to implement it strategically. It’s that last piece — figuring out the most effective way to start an AI initiative — that […]
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Complex, costly conditions: Having a care team is essential

Complex, costly conditions take an enormous toll on those who have them — and on their family members. The four condition categories — cancer, musculoskeletal issues, cardiac conditions and renal disease — account for $455 billion in annual health care spending.1 Not surprisingly, nearly nine out of 10 employers are concerned about costs related to […]
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