Author Archives: Optum

The Secret That Winter Aches and Pains Don’t Want You to Know

Do you ever wonder why a slip or a fall hurts so much during the colder months? Why joint pain tends to flare up when the temperature drops? The fact is, we’re all moving a little slower in the New Year, and chances are the cooler weather is playing an active role in our discomfort. […]
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The AI talent conundrum: Grab a partner or grow within?

  We are at a turning point in how we use data and analytics in health care. Capabilities enabled by artificial intelligence (AI) are no longer just nice to have, and health care leaders agree. For the second year in a row, we surveyed 500 health industry leaders to gauge their attitudes, perspectives and actions […]
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5 tips to prepare for emerging tech in health care

How can you modernize and create lasting change in an industry that’s burdened by outdated systems and unproductive processes? It’s a question many are working to solve. The constellation of AI technologies (including computer vision, natural language processing and deep learning, among others) can be transformational technology for health care. Other technologies like ambient computing, […]
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Why your 2019 media strategy won’t work in 2020

In 2020, health care marketers will fight for consumer attention against a House impeachment investigation of Donald Trump, the 2020 Summer Olympics, and a presidential election with more than 14 candidates. Consumer acquisition strategies that rely on mass media — television, radio, and others — are going to be expensive. They’re also likely to underperform. […]
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Graph technology: Powering a new age of consumer choice in health care

Learning from other industries, health care is catching on to how consumers shop, compare options and make selections that best match their needs. At home, you watch a movie. Then the system compares you with other people who watched the same movie and recommends other films based on similar connections. Or you go online and […]
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Behavioral health: increase access and reduce stigma

Behavioral health conditions affect an estimated one in five American adults each year.1 Of the individuals struggling with a mental health condition, 60% of them didn’t receive mental health services in the previous year.2 An Optum® study, “Ten Years of Health and Well-being at Work,” surveyed 500 U.S.-based employers on various topics related to workplace well-being. […]
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Spotlight on Caring: Carrie B.

Whether members live alone or even when they have others in the home with them, they can ignore worsening health conditions. It takes an expert perspective — like that of a HouseCalls advanced practice clinician — to identify symptoms that have become normalized. In this case, HouseCalls advanced practice clinician Carrie’s thoughtful physical assessment helped […]
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Leveraging market landscape data for 2021 bid preparation

The Medicare Advantage (MA) bid process is a function of the overall product strategy that a health plan organization wants to put in place over a multi-year time frame in the marketplace. When preparing bids, several entities of each health plan in an organization are needed such as: executive, finance, marketing, sales and operations. During […]
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The rise of women’s health programs

Women’s health programs became a hot topic in recent years as more and more women entered the workforce. In the United States, 74 million women make up almost 47% of the workforce. Women also own almost 10 million businesses.1 More women in the workforce also means a change in lifestyle. Women postpone when they have […]
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2020 MA plans: More benefits at little or no cost to members

In 2019, more than 20 million members enrolled in Medicare Advantage (MA) plans. That number is expected to grow to more than 30 million members before 2030.1 For the 2020 plan year, the Optum Advisory Services actuarial practice is highlighting 2020 premium and supplemental benefit changes. We believe that MA growth can help private health […]
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