There’s an app for that!
This is a familiar saying these days. Sometimes it truly does seem that there’s an app for just about everything. And when it comes to health, fitness and well-being, your employees are faced with a dizzying array of choices.
There are more than 2.1 million apps in both the Apple and Android app stores.*
This means that your employees may spend hours searching for fitness apps in an app store. In addition, there’s also a wearable device to keep track of just about anything an employee might want to track — whether it’s part of a company-wide fitness challenge, your incentive program or for their own personal gain.
But how do you determine which is best?
In this new era of non-net-neutrality, another big question arises: If access is restricted, which apps are worth the broadband data expense?
As an employer, consider putting a fresh framework around what you might recommend to your employees when it comes to health and fitness apps and wearable devices.
Most individuals interested in mobile health (also known as mHealth) want to improve in the areas of movement, nutrition, safety and mindfulness. But a cookie-cutter approach doesn’t work in this highly personalized world.
Which app or device is right for a person greatly depends on where they are in their behavior change efforts. For instance, someone who’s just starting out will have different needs than a more experienced person who has been pursuing fitness for months.
Evaluating the thousands of apps available is a daunting task that professional fitness and health staff can help you with.
Simply downloading an app and hooking it up to a wearable device isn’t enough.
The employee needs to understand how to use an app or device and understand how it will help them achieve their goals. Our staff can help individuals understand where they are in the process of making a behavior change and recommend apps that will truly help them.
To learn more about how an on-site fitness offering can help you help your employees have a successful app and wearable device user experience, please visit optum.com.
*Number of apps available in leading app stores as of Q3 2018. The statistics portal: Statistics and studies from more than 18,000 sources. statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/. Accessed Feb. 20, 2019.
About the author
Product Director, On-Site Fitness Solutions
Michelle Percia has been in the fitness industry for nearly 15 years, originally starting her career in commercial fitness until transitioning to corporate fitness seven years ago. Michelle has served in a variety of support roles throughout her career, always focusing on arming the staff with the tools to help better the lives of each of the participants we work with. Currently she is the Product Director for On-Site Services supporting the sales team and each of our nearly 300 clients. Michelle has her Bachelor of Arts degree from Rutgers, The State University of New Jersey. In her personal time, Michelle enjoys traveling and being active with her husband — they both share their passion for fitness with their young children.