Becky’s Story: A Total Game Changer

Leslie CozattClinical research studies are vital in the health care industry to find out what is working and what isn’t. In some instances, they also create the potential to save a life.

That was the case for a woman named Becky Fowler. She signed up for a research study on cholesterol with PMG Research and Wilmington Health. What Becky didn’t know was that it would be a total game changer.

Throughout the study, Becky underwent multiple blood tests and saw various doctors. It was because of these tests that doctors were able to diagnose her with leukemia.
Becky’s story is just one example of how clinical trials can reveal new information about patients and help providers target care, all while improving patient experience.

How do we get more patients, like Becky, in clinical studies? How do we identify them and reach them?

By using analytics, PMG Research and Wilmington Health has enrolled more than 2000 patients in clinical research studies since 2013.

To learn about their techniques for recruiting patients and the outcomes achieved, download this case study: PMG Research of Wilmington and Wilmington Health utilize analytics to successfully identify and recruit high volumes of clinical research participants. 


About the Author:

Leslie Cozatt currently serves as Director of Marketing, Optum Provider – Thought Leadership and Content Strategy. She directs the development of content that spotlights the role of data analytics in healthcare – specifically the transition to value-based care, risk management and population health management. She brings to her role more than 20 years of experience developing B2B and B2C integrated marketing campaigns for companies including ThreeWire, Eliance and 3M. Leslie attended the University of Minnesota and graduated from Wellington College with a BS in International Business & Communicatio

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