Clinical research becomes part of a care coordination model

Value-based care strategies are making partners out of former rivals and leading to the destruction of care silos.

Maybe you know of a hospital that has teamed up with skilled nursing facilities or even a payer organization. But have you heard of a union between a provider and a clinical research network? That is what Wilmington Health and PMG Research of Wilmington have created.

Wilmington Health describes the goals of the partnership on its website.

Its aims include “educating people about clinical trials, connecting individuals to appropriate clinical trials, monitoring the health and safety of each participant, and working together with pharmaceutical companies to collect information that may help others.”

A survey from Wilmington Health, PMG Research, Quintiles and Eli Lilly & Co. found patients are willing to participate in clinical trials and report improved quality of care when they do, according to a report in the Triangle Business Journal.

The Sacramento Magazine reported that if more people knew more about clinical trials, more might be willing to participate.

You can learn more about clinical trials as part of care coordination from Sarah Garcia, a clinical research coordinator at PMG Research.

In a new #5in5 video from Optum Provider, Garcia answers five questions in five minutes on care coordination in research settings. Click here to watch the 5-minute video. In it Garcia explains how her team identifies candidates for clinical research studies and discusses the impact research care coordinators have had on the patient population.

About the Author:

LH_low-resLeslie Cozatt currently serves as Director of Marketing, Optum Provider – Thought Leadership and Content Strategy. She directs the development of content that spotlights the role of data analytics in healthcare – specifically the transition to value-based care, risk management and population health management. She brings to her role more than 20 years of experience developing B2B and B2C campaigns for companies including ThreeWire and ShopNBC. Leslie graduated from the University of Minnesota with a degree in International Business & Communication.

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