Value-based health care, health care consumerism and technological advances are redefining the health care value chain. As a result provider organizations need to place an emphasis on personalized engagement strategies to enhance patient satisfaction, change individuals’ behaviors and improve population health.
Patient satisfaction: Innovative engagement models that make it easy for an individual to navigate the system and access patient-centered care can be a critical ingredient in improving patient satisfaction. When patients are satisfied with the service and care they receive it drives consumer loyalty and can help providers increase revenue. In addition, patient satisfaction scores are fundamental quality measurements in many value-based reimbursement models.
Behavior change: Individual behavior change is key for any provider organization entering into a value-based agreement, as studies show that half of health care costs are associated with an individual’s lifestyle choices. Creating personalized strategies to enhance commitment and motivation to change behavior can improve an individual’s overall health, resulting in lower health care costs.
Population health: Programs that empower and engage individuals in their own health and health care deliver both short-term and long-term value to the provider. Population health programs that are personalized based on an individual’s needs and activation level are the most successful.
As they focus on these three areas, providers will need to gather consumer information on demographics, literacy, lifestyle, care history and activation levels. As technology and behavioral science advance, this information can help provider organizations define consumer and patient segments in order to personalize care and services.
This personalized approach can help providers increase market share, boost quality and improve population health. And, ultimately, this can enhance their profitability and revenue in the new health care market.